Principles That Drive Performance
A regional advisory firm dedicated to empowering organizations across the Middle East.Prime 360 is a regional advisory firm dedicated to empowering organizations across the Middle East. We help businesses simplify complexity, improve performance, and grow with confidence. Through deep local insight and global standards, we partner with clients to navigate change, drive strategic growth, and create lasting value.
Our leadership brings decades of combined experience across finance, insurance, international standards, corporate governance, and business transformation.
Khalil Khmous
Chairman
With over 45 years of executive experience in insurance, actuarial science, international standards, and corporate governance across the Levant and the GCC, Khalil has held senior leadership roles including Deputy CEO at Gulf Insurance Group (GIG Jordan). His contributions extend to professional development, having lectured in accounting and project management.
Khalil has held extensive advisory roles, including collaborations with regulators, corporations, and financial institutions on strategic planning, compliance frameworks, and enterprise risk management.
Board and committee roles include Chairman of the Financial Committee at the Jordan Insurance Federation, board memberships in Jordan and Bahrain.
Alaa Khmous
Managing Partner
Alaa is the Managing Partner at Prime 360 for Business Solutions, a regional consulting firm supporting clients across the Middle East.
He began professional journey at Deloitte and later joined Ernst & Young, where he gained solid experience across finance, advisory, and business consulting engagements.
Throughout his career, Alaa has supported organizations across various sectors, delivering value in areas including audit, financial reporting, strategic planning, performance enhancement, and operational efficiency.
His advisory approach is grounded in regional insight, institutional understanding, and a collaborative, results-driven mindset.
To assist our clients with tailored solutions that respond to dynamic markets and evolving business environments.
To help build a stronger regional economy by enabling better decisions.
Integrity – Transparency and accountability in every engagement
Collaboration – Working alongside clients for shared success
Excellence – Upholding the highest professional and ethical standards
Innovation – Delivering smarter, forward-thinking solutions